Beside The Wave Gallery
Coast was asked initially by Beside The Wave Art Gallery for create a new look for the promotional literature and advertising. A clean, fresh approach was required, allowing the artwork collections to be displayed in a clear and unfussy way. The main part of this work involved liaising with the client and artist about their new collection, so as to understand what it was about and portray it in the best format possible.
A large suite of promotional catalogues were produced over a number of years, promoting individual artists. These, along with complementary advertising, were used to promote individual shows and collections for each artist, and in some cases be sold in bookshops.